Twix: Integrated Campaign

HALF ASSED

The Half Assed Project is a deliberately unfinished space for ideas, experiments, and work in progress, proof that momentum beats perfection.

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PROBLEM

Twix needed to connect with younger consumers seeking experiences, not just snacks.

INSIGHT

People snack for moments of escape, stimulation, and reward.

CONCEPT

We removed one of Twix’s iconic bars, creating an intentionally incomplete experience that made consumers miss what was missing.

THE SOLUTION

Twix: Half-Assed Outdoor Billboard | Design Portfolio
Twix: Half-Assed Social Media Feed | Design Portfolio
Twix: Half-Assed Construction Banner | Design Portfolio
Twix: Half-Assed Digital Billboard | Design Portfolio
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Cross The Threshold

You’ve seen enough to feel it. If you’re ready to step closer, this is where it begins.

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